#DIESELREBOOT, Cali Cool, Diablo, Diesel Reboot, Ganesh Butterfly, Gary Baseman, Gwen Echenegucia, Miss Lady G Designs, Online, Online Shop, Owls, Reboot Campaign, Shop, Shopping, Style, T-Shirt Art, T-Shirt Design, Venezuela, Venezuelan Style, Yare Devils
This week we chatted with Gwen Echenegucia of Miss Lady G Designs who’s art was recently a part of a public digital art exhibit curated by Diesel. Two of her designs were selected for the Reboot Campaign (#DIESELREBOOT) which displayed at the Galeries Lafayette in Paris. We wanted to find out more about what has led to her new online shop and design endeavors.
Gwen’s story starts in the mid-eighties in Venezuela. Daughter to a master artists and craftsman, Gwen’s childhood was engrossed in all things creative. Her father, who studied Fine Arts in school, painted, taught others to paint, designed and crafted furniture as well as carved sculptures. This foundation engrained art into Gwen’s life and career choices. She is now Art Director at Grupo Gallegos in Huntington Beach and runs the Miss Lady G Designs shop.
Her skateboard designs were what set things off. Gwen continued to tap into her dad’s expertise even from miles away. “The skateboard wood is a little weird because it has some sort of coating that you don’t really notice until you try to apply something to it. So when I was trying to stain certain things to be a different shade of brown the paint wouldn’t take.”, she said. “I would call up my dad and he would be like ‘Oh you need to spray it and then you can put whatever you want on top of that.” Boom. It worked every time.
Now the collection has expanded to include apparel, leather goods and tech accessories using her original designs. One of those designs, Diablo, may seem a bit creepy and far from Gwen’s bubbly personality but she explained where this idea came from. “En Venezuela, there is this town called Yare, and once a year on the week of Corpus Christi, they have a week-long festival. At the end of the festival they have the dancing devils of Yare who dress up in red devil outfits and wear paper mache devil masks. They go around dancing in town and end up in front of the church. The devils wear rosaries and Catholic symbols. Basically this signifies the triumph of good over evil.”
When asked about her style and whether or not Miss Lady G Designs are similar to her everyday look, the answer was absolutely a yes. Each of the items found in the shop reflect Gwen’s natural Cali cool and chic wardrobe…oh, and are all budget friendly. “I like things that are multi-useful.”, she said. “I know it’s going to sound funny but, being that I am not rich, we have to be resourceful with the clothes and accessories that we have…[It's all about] having clothes that you can mix and match. So the shirts you can wear with like jeans and maybe tomorrow you can wear it with some cool leggings.” She added that the gold ink give her designs a bit of pop that can take a look from day to night by simply throwing on some killer heels.
Gwen’s next collection might include one of her most intimate designs in terms of inspiration. After going to one of her favorite artist’s, Garry Baseman, exhibit one Friday this year, she was suddenly compelled to draw after being on a long hiatus. The feeling was so strong that she even missed a friend’s birthday lunch over the weekend because she felt so inspired to draw. That Monday however, she understood that it wasn’t just the art exhibit that kindled her urge to draw again. That evening, she found out of her father’s passing on that prior Friday. Gwen speaks candidly, “Interestingly what I was motivated to draw was an owl. Owl’s mean knowledge. So he said ‘Bye’ the best way he knew how. It was my inheritance.”
We will have to wait on that owl until it is ready to be released. For now, there is plenty of fresh goodness, infused with character and roots on the Miss Lady G Designs shop.